The curtain rises on Edition number 79 of the International Two Wheeler Exhibition: from November 8 to 13, at Fiera Milano Rho, the present and future of the sector and lots of entertainment for the hundreds of thousands of visitors expected
Milan is the world capital of two-wheelers. In fact, more than 1,300 brands from the industry will take the stage this year at EICMA in Milan. Edition number 79 of the International Two-Wheeler Exhibition, scheduled from November 8 to 13 at Fiera Milano Rho, was presented this morning at the Belvedere of the Pirelli Skyscraper in Milan in the presence of Pietro Meda, president of EICMA S.p.A, the president of Confindustria ANCMA (National Association of Bicycle, Motorcycle and Accessories) Paolo Magri, Lombardy Region's Councillor for Infrastructure, Transport and Sustainable Mobility Claudia Terzi, Milan City Council's Councillor for Economic Development and Labor Policies Alessia Cappello, Fiera Milano Foundation President Enrico Pazzali and Maurizio Forte, director of the Made in Italy Promotion Coordination Office of ITA (Italian Trade Agency).
The world's most relevant and long-lived exhibition event for the motorcycle and bicycle mobility industry relaunches its unique centrality, confirming its primacy and international attractiveness with pre-Covid numbers. In fact, 58 percent of the exhibitors occupying the six pavilions of the exhibition grounds this year, one more than in 2021, come from abroad, representing 43 different countries. Numerous and important are the returns among the companies, but significant are also the new presences: more than 20% of the exhibitors have chosen to showcase for the first time the fruit of their investments in EICMA.
The first days of the Exhibition will be reserved for press and operators: on Tuesday, November 8, the exclusive press day, while Wednesday, November 9, will see the co-presence of tens of thousands of visitors including journalists, communication operators and industry professionals. A two-day event full of press conferences, product presentations, conferences and visits by institutions, events at the stands, networking and business meetings, confirming the b2b nature and institutional value of EICMA.
From Thursday, Nov. 10 to Sunday, Nov. 13, the opening to the general public of enthusiasts with the successful ingredients of the event: novelties, previews, the presence of riders and showbiz personalities. The right recipe to arouse that EICMA EFFECT of the claim chosen to promote this year's Edition provoked by the experience of visiting inside and outside the pavilions. And it is precisely the MotoLive outdoor area that will be one of the most adrenaline-pumping free attractions at EICMA with acrobatic shows, entertainment, live shows and motorcycle races in the offroad arena. The outdoor areas will also host motorcycle testing areas, eBike test rides and other initiatives promoted by exhibitors.
Finally, thanks to the strategic collaboration and support of ITA the Italian Trade Agency, EICMA will set up within the pavilions a special area dedicated to the most innovative Italian start-ups in the sector, which will be able to enjoy the visibility offered by the Exhibition and launch themselves onto international markets
PIETRO MEDA, PRESIDENT OF EICMA S.P.A.
“EICMA has reconfirmed itself as a unique and essential international appointment for the two-wheeled mobility industry, the place not to be missed. It is the appreciation of the public and the very participation of the companies so significant and important, as well as the steady support of our partners, that deliver to this Edition a meaning of compactness, which also represents a test of strength of the entire industry. This is the EICMA effect: a future-oriented exhibition event capable of engaging and enthusing the public, of generating attractiveness, visibility and concrete business opportunities, of impacting the city and creating significant connected activities for the Lombardy territory”.
PAOLO MAGRI, PRESIDENT OF CONFINDUSTRIA ANCMA (NATIONAL ASSOCIATION OF BICYCLES, MOTORCYCLES AND ACCESSORIES) AND CEO OF EICMA S.P.A.
“This Edition comes at a very particular time for the sector, within which new global challenges, opportunities and uncertainties coexist. However, the desire for two-wheelers in Italy still proves to be very strong, even if conditioned by the economic situation and residual supply problems. EICMA, which today confirms its global primacy, allows us to leverage its intrinsic institutional value to revive demand, turn a spotlight on the relevance of the of the Italian industry, carry on ANCMA's advocacy and representation activities, and chart a common direction to actively address changes.“