EICMA has its own official car. For the 81st edition of the Show, the Japanese brand Suzuki will in fact make available an array of its own vehicles and will also be present as a 4-wheeler manufacturer. But that is not all. The Hamamatsu-based company will unveil the new Swift 8R, an exclusive version of the compact car, inspired by the GSX-8R bike. Without any doubts, this is a fruitful partnership, as emphasised by the respective managers.
"What an honour it is to be chosen by EICMA", commented Massimo Nalli, President of Suzuki Italia. “For the occasion Swift wears the livery of the 8R CUP prototype, the modified Suzuki 8R, prepared to develop young talents on the track and entertain those passionates 'young inside’."
Federico Aliverti, General Manager of EICMA, on the other hand, declared: "I am grateful and proud of the partnership with Suzuki and I am pleased that this important brand has seized the extraordinary visibility opportunities that our event is capable of offering."
See you in Corso Italia and in Halls 18 and 22, to discover all the Suzuki's novelties.
